Transform your marketing strategy with cutting-edge AI tools and expert guidance in just powerful 3 days.
THE STRATEGISTS THE LEGENDARY TEAM THE CREATIVES THE TECHS
The most effective way to learn AI and turbocharge your marketing
The AI-Powered Marketer Program is an intensive 3-day in-person experience designed to revolutionise your marketing strategy with cutting-edge AI tools and techniques. Participants will gain deep insights into AI, develop a comprehensive marketing strategy, and learn practical applications to drive significant ROI. Led by industry experts Laura Craig and Justin Kabbani, this program ensures you walk away with actionable plans, customised AI prompts, and the skills to implement AI-driven marketing tactics immediately.
Create a comprehensive marketing action plan
Develop a strategic plan tailored to your business needs, ensuring your marketing efforts are cohesive and effective.
Build a Valuable Network of Entrepreneurs
Engage with a community of peers who are also passionate about leveraging AI in marketing, fostering valuable connections and collaborations.
Customised AI Prompts
Tailored to Marketing
Receive AI prompts specifically designed for your marketing, allowing for personalised and immediate application.
Stay Ahead of the Curve & Ensure Your Relevancy
Equip yourself with the latest AI tools and strategies to keep up with the fast-evolving marketing landscape.
Expert Guidance and Immediate Application
Learn from industry leaders Laura Craig and Justin Kabbani, and apply your new skills in real-time to see immediate results.
Practical, Hands-On Learning
Participate in interactive sessions designed to provide practical, actionable insights that you can implement in your business right away.
What you'll experience over 3 full days
“This program delivers a huge amount of value in a short period by leveraging the power of AI. Over just three days, you will gain invaluable skills, personalised strategies, and actionable insights that will transform your marketing efforts and drive substantial ROI.” Laura Craig
Day 1: Priming
Laying the Foundations
Gain a strong understanding of AI and its applications in marketing, set up your custom instructions, and establish a solid marketing foundation.
On day 1, you will cover:
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Foundations & Setup
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What you need to know about AI
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Choosing your ChatGPT version
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Priming - Custom Instructions
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Custom Instructions
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Content Priming
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SWOT Analysis
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Marketing Objectives
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Customer Avatars
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Brand Identity
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Product/Service Ladder
Day 2: Prompting
Crafting Your Message
Master the art of creating effective AI prompts to define your brand's messaging and positioning, ensuring your marketing efforts are precise and impactful.
On day 2, you will cover:
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Prompt Like a Pro
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Problem Statement
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Positioning Statement
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Vision
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Brand Promise
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North Star
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Brand Platform
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Brand Voice & Tone
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Key Messages
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Campaign Creative
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How To Write Prompts
Day 3: Producing
Implementing Your Strategy
Complete your Action Plan. Apply your AI-enhanced marketing strategy, develop detailed plans, and learn to use AI tools to create and distribute content effectively.
On day 3, you will cover:
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Media Plan
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Marketing Tactics
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Channel Plan
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The Buying Triangle
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Conversion Funnel
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Marketing Calendar
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Content Creation
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Recommended AI Tools
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How to Use AI Tools to Produce Content, Activate Opportunities, and Solve Problems in Your Business
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Bonus Prompts
Hear from our Successful Alumni
“The job that used to take me hours, now took me five minutes today to complete.”
—Meg Jones
AI-Powered Marketer
“Amazing value for money. Best money I’ve spent in my life. No joke!”
—Leneila Lynne
AI-Powered Marketer
“I now have all the steps I need to get my business built, into startup mode, and then go beyond.”
—Kingsley Rogers
AI-Powered Marketer
Meet the coaches
Laura Craig
AI-POWERED CHIEF MARKETING OFFICER
& MARKETING AGENCY FOUNDER
Laura Craig is a seasoned marketing strategist and the founder of VIVO Marketing, boasting 18 years of extensive experience in the field. Her expertise spans across working with over 350 brands, ranging from top-tier corporates to SMEs. She has spent the past 2.5 years deeply immersed in the world of AI and how it can bring efficiencies and creativity to the marketing space. Laura's unique approach combines high-level marketing strategies with ai-powered practical execution tactics, enhancing efficiency and optimising budgets. She has a robust background in psychology, which she skilfully integrates into her work to forge deep connections with audiences.
Professionally, Laura's journey includes significant roles in sales, category, and marketing at renowned companies such as Unilever, L'Oréal, and Carlton United Brewery. Since founding VIVO Marketing in 2016, she has guided over 350 SMEs in crafting impactful strategies and executing marketing tactics.
Laura is the co-founder of the AI Marketing Summit and AI-Powered Marketer where hundreds of business owners, marketers and consultants have experienced her strategies, practical execution tactics and mastered AI for marketing.
JUSTIN KABBANI
AI IMPLEMENTATION EXPERT
& CREATIVE AGENCY FOUNDER
Justin Kabbani is an esteemed keynote speaker, AI implementor, and ChatGPT expert with a strong background in marketing and creative advertising. As the Co-Founder and Managing Director of Hardhat- a renowned creative agency, he has nearly two decades of experience in leading and innovating for prominent Aussie and international brands like Virgin, Deakin, Kogan.com, and Zip.
Justin has a talent for converting emerging technology into practical business strategies, evident from his work in developing early websites, mobile apps, and social media platforms for brands. He now focuses on helping emerging and mid-tier businesses leverage Artificial Intelligence, catering to a wide range of clients, from solopreneurs to large corporates.
Philosophically, Justin emphasises enhancing performance through AI, focusing on empowerment over replacement of human talent for building stronger, more profitable businesses. He is also a Certified Flow Coach and his approach combines ChatGPT, Copilot and Gemini expertise with Flow State mastery, aiming to unlock the creative potential in individuals and teams in the evolving business world.
Justin and Laura hosted the AI Marketing Summit
Who is this program for?
The AI-Powered Marketer Program is meticulously designed for entrepreneurs, business owners, and senior marketers who are eager to embrace AI and see rapid results. It caters to the most discerning business leaders who are looking for a value-packed training that can deliver serious ROI within weeks. If you are looking to transform your marketing strategy with the latest AI tools and techniques, this program is for you!
✔ 🤝 B2B Businesses: Companies targeting other businesses looking to streamline their marketing efforts and achieve measurable results.
✔ 📱 SaaS Companies: Software-as-a-Service providers aiming to leverage AI for improved customer acquisition and retention.
✔ 🧑💻 Tech Companies: Businesses in the technology sector seeking innovative marketing strategies powered by AI.
✔ 🎨 Agencies: Marketing, advertising, and digital agencies wanting to enhance their service offerings with cutting-edge AI capabilities.
✔ 📙 Information Product Creators: Individuals and businesses selling digital products and courses, looking to optimise their marketing funnel.
✔ 🛒 Ecommerce: Online retailers aiming to boost sales and customer engagement through AI-driven marketing tactics.
✔ 💼 Coaching & Consulting: Professionals in coaching & consulting services who want to integrate AI into their marketing strategies.
✔ 👥 Not-For-Profits: Organisations seeking efficient ways to market their causes and reach a wider audience with AI.
✔ 🏪 Local Small Businesses: Small businesses looking to gain a competitive edge with advanced marketing techniques.
✔ 🩺 Medical & Allied Health: Healthcare providers and allied health professionals wanting to improve patient outreach and marketing efficiency.
✔ 🎢 Startups: New ventures eager to establish a strong market presence quickly using AI-driven strategies.
✔ ✍️ Bloggers: Content creators and influencers aiming to grow their audience and engagement with AI-enhanced marketing.
✔ 🏢 Enterprise Businesses: Large corporations looking to innovate and optimise their marketing processes with AI.
✔ 📣 Network Marketing: Professionals in multi-level marketing seeking advanced tools to enhance their marketing efforts.
More
Successful Alumni
“One of the best things I've done in my entire career.”
—Nicky Ginger
AI-Powered Marketer
“Less than a second and you've got a whole marketing plan. Bang! Or a campaign. Done!”
—Sally-Ann Hughes
AI-Powered Marketer
“One of the most amazing courses I've had the privilege of being part of.”
—Julie Hucker
AI-Powered Marketer
“I learned more in 3 days than I did at a 6 week generative AI course at Columbia University - ivy leage”
—Isabella Jones
AI-Powered Marketer