Build a solid positioning for Urban Rituelle and execute on the midyear Warehouse Sale
Urban Rituelle is a brand inspired by the sanctity of nurturing both body & soul. Their Australian-made bath, body & home fragrance products offer you a welcome escape from the everyday. More than a brand, Urban Rituelle is a philosophy of true passion, care & unsurpassed quality, known for beautiful products, exceptional scents, signature packaging and quality natural ingredients. As a leader in their industry the team at Urban Rituelle were looking to solidify their brand positioning and messaging, create a more consistant look and feel for the brand, as well as grow the results for their annual warehouse sale.
VIVO assisted in the brand revitalisation and positioning, the Marketing Strategy, the social strategy and support with the execution of the annual mid year warehouse sale with exceptional results.
Media | Conversion
Warehouse Sale Campaign
Social Media Moodboard
Warehouse Sale Event
Social Media Content
Social Media Ads
Local Newspaper Advertising
The Most Notable Successes
A new positioning was built for the brand around creating rituals that make you feel good. Creative and executional ideas around this new positioning included a branded hero video, blogging about celebrating and enhancing every day rituals (in Australia and other countries), events and sales and consumer promotions.
Mood boarding for social - Facebook and Instagram feeds within the 5 content buckets of the gift of giving, creating space & everyday ritals, travel & inspiration, homewares and product.
For the warehouse sale we ran a variety of ads across both Instagram and Facebook. We had exceptional results with ads reaching almost double the amount of their target audience vs prior year while using the same budget.
Overall for the warehouse and EOFY sale we increased sales by almost $200,000 vs prior year while utilising the same campaign budget.
The consumer promotion we ran for Urban Rituelle giving away $100 voucher was a huge success, with consumers tagging their friends and the brand accumulating an exceptional amount of organic reach for the warehouse sale.
The social media strategy and execution for the brand shifted to being more of a storytelling approach within the 5 content buckets we had defined for the brand. The aesthetic overall had a more streamlined flow which led to higher levels of engagement.