Seven Sisters Festival Case Study
Build an Online Festival for the Southern Hemisphere's Largest Women Spiritual Festival
Seven Sisters Festival is the worlds largest women's wellbeing festival. It is an active movement of thousands of empowered women who gather annually in Victoria, Australia for 3 days & 3 nights to celebrate, inspire and support each other and revel in the delights of being a woman. COVID19 caused the festival founder to have to rethink the format of the festival temporarily, she quickly pivoted into an online event to ensure the community was still able to have a taste of the incredible delights Seven Sisters has to offer.
The brief to VIVO was a full end-to-end solution in collaboration with the Seven Sisters team. It included building a new website and festival platform from scratch, refreshing the brand and a full marketing strategy and execution of the marketing strategy.
Strategy
Creative
Brand Identity
Creative Strategy
Media Strategy
Website Wireframing
Partnership Proposal
Ongoing Strategy
Brand Logo Refresh
Promotional Video
Social Look & Feel
Sponsorship Proposal
Website Copywriting
Competition Campaign
Media | Conversion
Website Development
Event Platform Development
Facebook & Instagram Ads
Social Media Content
Google Ads
Email Automation
PR
Influencer Campaign
Ticket Competition
Marketing Automation
Partnership Outreach
Corporate Outreach
Strategy
Brand Identity
Creative Strategy
Media Strategy
Website Wireframing
Partnership Proposal
Ongoing Strategy
Creative
Brand Logo Refresh
Promotional Video
Social Look & Feel
Sponsorship Proposal
Website Copywriting
Competition Campaign
Media | Conversion
Website Development
Event Platform Development
Facebook & Instagram Ads
Social Media Content
Google Ads
Email Automation
PR
Influencer Campaign
Ticket Competition
Marketing Automation
Partnership Outreach
Corporate Outreach
Brand Wins
The Seven Sisters Festival sold over 1,000 tickets during it's first online event, which was a commendable effort during the time of the Melbourne Covid lockdown.
The festival also hosted 80+ workshops, 70+ market stalls and 60+ healers. Marketing kits were sent to each of the participants to advertise the event to their audiences.
Attendees had a brilliant time attending the event and a huge number of letters and messages of 'thankyou, this is really what I needed' were received.
50+ emails were sent to the database of over 11,000 marketing the event. These included teasing market stalls, presenters and healers along with videos from Lauren the founder and topics to get excited about.
A lead magnet with a $ discount on tickets linked to email automation also contributed to the ticket sales.
Constant content marketing, PR and Facebook Ads added to awareness for the event. This audience was then captured using a pop up lead magnet and nurtured through a funnel to purchase.