Build the market place - recruit activity providers, tier 1 sporting codes, and attract parents.
PrezentBox let's family and friends contribute to kids activities instead of more 'stuff' for their next occasion. The team at PrezentBox approached us with a challenge to recruit activity providers (most importantly get the tier 1 sporting codes onboard), recruit parents to register for the platform and then promote use of the platform.
Previously they had spent a huge amount of money on Facebook Ads with minimal return and needed a more comprehensive marketing solution with a multitude of tactics.
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We started with a marketing strategy, a 6 month marketing calendar and a rebrand (including branding elements, colours and messaging). We had to lift the brand to a level that the tier 1 sporting codes would be happy to associate with. The brand refresh included redesigning the website, writing the copy, redesigning brochures, pull up banners, sales presentations... the lot.
We also implemented a huge number of grass roots marketing efforts and BD tactics that increased acquisition for minimal cost. We implemented a strong LinkedIn strategy that resulted in meetings with almost every tier sporting code, as well as large associations and influencers in kids sport. We have now signed Cricket Australia, Australian Swim Schools Association, Table Tennis Australia, Gymnastics Australia.. and have many more awaiting final decisions.
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Strategy
Brand Identity
Creative Strategy
Media Strategy
Website Wireframing
Ongoing Strategy
Creative
Brand Refresh
POS & Event Collateral
Social Media Tiles
Brochures & Banners
Sales Decks
Email campaigns
Copywriting
Media & Execution
Website Refresh
Facebook & Instagram Ads
Social Media Content
Email Automation
Events & Conferences
Stands in front of vendors
LinkedIn automation
Consumer promotions
Activity provider marketing
Lead magnets & funnels
Influencer marketing
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Setup LinkedIn strategies that resulted in 20+ meetings with top tier sporting codes, refined the presentation to close these codes. Cricket Australia and others are now onboard.
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Shaped the event plan and focus on acquiring the audiences of the activity providers. Focus was on retention and relapsed customers of the activity providers. Marketing through our activity providers is the phase 1 acquisition.
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Shaped the sales presentation to look professional, speak to problems and needs and convert.
Refreshed the website with branding and copy. Crafted the positioning and messaging for activity providers to be 'a payment platform for parents' and shaped messaging for all collateral.
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Christmas campaign to onboard parents including major and minor prizes, distribution through current activity providers and Facebook Ads.
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Email automation for all steps within the registration and conversion cycle. Automation prompting both parents to use the platform and activity providers to promote the platform.