Ask most B2B marketing founders what their marketing looks like and they'll describe a collection of things they're doing. Some LinkedIn posts. Maybe some ads. A few networking events. The occasional email.
In B2B, one person almost never makes the decision alone. If your marketing only speaks to your Champion and ignores the Referrer and Decision Maker, you're sending your best advocate into an internal meeting without the tools to win it. Here's how to fix that.
