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The Blog
Articles packed with valuable content straight from the founder.
The B2B Marketing Strategy That Turns Scattered Tactics Into Predictable Growth
Ask most B2B marketing founders what their marketing looks like and they'll describe a collection of things they're doing. Some LinkedIn posts. Maybe some ads. A few networking events. The occasional email.
Laura Craig
Mar 246 min read
The B2B Marketing Mistake That's Costing You Deals
In B2B, one person almost never makes the decision alone. If your marketing only speaks to your Champion and ignores the Referrer and Decision Maker, you're sending your best advocate into an internal meeting without the tools to win it. Here's how to fix that.
Laura Craig
Mar 246 min read
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